Why are we excluding Cloud? Does he have cooties or something?

Well, it's a tie between Sephiroth and Rufus Shinra for me. I really like both of thier roles in the story. Seph, because of his interesting past and my weird obsession with anything that has to do with him, and Rufus because he's just arrogant all the time. He has lightened up a little since the events of the game, but he's still pretty cool.